This Central London Health Deli was transformed with the help of Vtec’s Texture panels, used on large walls on both floors. Their warm character helped to create a low-key, rustic atmosphere akin to that of a farm shop.
Dotted around Soho and the City, the company’s primary target market is busy professionals, who favour Food on the Go.
The chain prides itself on using only the freshest ingredients with meals prepared on-site daily, so the emphasis was made on ensuring that the interiors reflect the idea of high-quality, wholesome food.
The chunky wooden counter and displays of vegetable crates filled with fresh produce are complimented by large walls of a London Brick White and Rough Concrete, which features crisp graffiti-style signage that was added on-site by signwriters.
A mixture of unadorned pendant lights and unsophisticated furniture completes the artisan look.